Google Algorithm Updates
2 min readMay 18, 2020
- PANDA It’s wise; he believes you should earn your rank. Panda doesn’t like duplicate content (means any plagiarism). And don’t bother with keywords stuffing. They are far too smart for that.
- PENGUIN It is the life of the party. He believes in linking up with quality friends. You can’t buy his friendship that means no paid links. And he doesn’t like spammers or fakers.
- PIRATE It is no thief. You’ll find yourself thrown overboard if you’re caught sharing pirated content. Stay away from sites with high copyright infringement reports.
- HUMMINGBIRD It is intuitive. She understands the meaning behind the search. She looks for concepts over keywords (So write for the reader, not the robot)
- PIGEON It is a homebody. She keeps it local, so you better get yourself on the map. She likes it when things are straightforward and simple. Avoid inconsistencies with your address and info
- MOBILE-FRIENDLY It is a simple update. It made sure when you are searching from a mobile phone, the search results will be mobile-friendly. If you want to rank for mobile search, get a respective website
- RANK BRAIN It is artificial intelligence. He knows where you are and shows you results based on your location
- Possum. The Possum update ensured that local results vary more depending on the searcher’s location: the closer you are to a business’s address, the more likely you are to see it among local results.
- Fred The latest of Google’s confirmed updates, Fred targets websites that violate Google’s webmaster guidelines. The majority of affected sites are blogs with low-quality posts that appear to be created mostly for the purpose of generating ad revenue.
- Core Update ( 4th May 2020) Google Search Liaison Danny Sullivan announced via Twitter that Google would be releasing a broad core algorithm update.
