Google is one of the most popular search engines for a reason. Besides finding the site, Google also determines how high it ranks on SERPs. For example, if you are a blogger who wants to rank in Google, then you should be pinning an article about how to rank higher in Google
There are many reasons that might prevent your site from being indexed by Google, here are some of the most common ones:
Missing meta data in your website
Missing metadata, such as keywords, can result in a decrease in search engine ranking. This is because the algorithm for search engines ranks websites based on relevance to the keyword. Websites with metadata are more likely to be found by search engines and are given a higher ranking.
Broken links on your website or in your content
Broken links on your website or in your content can mean lost revenue or missed opportunities. If a visitor clicks on a link to a product that you no longer have in stock, they may not return to your site. With this tool, you can quickly identify which pages have broken links and fix them.
Duplicate content found elsewhere online
Duplicate content is found everywhere on the internet. It’s when you have a page that has the same information as another page on the web, which is usually done to try to rank higher in search engines. Google has an algorithm that penalizes sites for being copied and pasted across the internet and it also detects when one site copies its content from another site.
Your Site Is Not Mobile-Friendly
The mobile-friendly site is one of the most important features that a website needs to have in this age of smartphones and tablets. Google has been constantly updating their algorithms to penalize websites which are not mobile-friendly.
A mobile-friendly site is one which has been designed and developed with the smaller screens of smartphones and tablets in mind. This means that when someone visits your site on their smartphone, they should be able to access all the content without having to scroll or zoom in on it. The content should also be easy to read and tap on for users who are using their fingers as an input device. The most important thing about a mobile-friendly website is that it should provide an experience that is similar to what people get while using a desktop computer.
Your Website Loads time is high
It is important for your website to load quickly in order to keep visitors on the page. Visitors will become frustrated and leave your site if it takes too long for the page to load. It can also affect your SEO, since Google ranks websites higher that are faster to load.
There are various factors that contribute to a slow loading time. The type of content (video, images, or text), the server location, and browser speed all impact how quickly a website loads.
You’re Using Plugins That Block Googlebot from Crawling Your Site
Blocking Googlebot from crawling your site can be risky. Googlebot is an important crawler that helps search engines index your website. If it can’t crawl your site, then you won’t rank for any of the keywords you’re targeting.
The following are some plugins that block Googlebot from crawling your site:
- Google Analytics plugin
- Yoast SEO plugin
- WordPress SEO by Yoast plugin
- SEO Ultimate plugin
- Rankmanth Plugin
Your Meta Tags Are Set To Noindex, Nofollow
A meta tag is a snippet of code that you can add to your web pages to tell the search engine crawlers what type of content they are indexing.
Meta tags have been around since the early days of the web, and for many years were used by search engines as a way to determine how important a page was.
However, over time, Google has found other ways to determine how important a page is, and so meta tags are no longer used in this way.
The most common use for meta tags today is for telling search engines not to index your page. This is done by adding the “noindex” and “nofollow” keywords into your metatags.
You’re Not Using A Sitemap in a website
A sitemap is a document that has all the pages of your website and its hierarchical structure. It provides you with an overview of the content on your site and helps you decide what should be included on each page.
A sitemap can also help search engines index your website more efficiently. For example, if there are several pages with similar titles, a sitemap can help distinguish between them.
A sitemap can also be useful for SEO purposes because it helps provide a clear picture of what content is available on your site to search engines and readers.
Your Technical SEO Is Terrible
The good news is that there are many ways to improve your site’s SEO.
One of the most common mistakes that businesses make when optimizing their site is not paying attention to their technical SEO.
This is why it’s important for companies to have an expert on hand who can help them with this aspect of optimization.
The following article will go over some of the ways that you can improve your technical SEO and rank higher in search engine results pages (SERPs).
It will also provide insight into what an expert might do when optimizing a website for technical SEO purposes.
Let’s take a look at some common problems
- site is not hitting Core Web Vitals numbers
- site has crawling and indexing issues
- site’s robots.txt file is somehow inadvertently blocking crawlers from critical files
Writing content, technical SEO, and using links may be able to make the site perform better on search engines like Google. But if the indexing problems aren’t fixed, those other components aren’t going to make a big difference.